See's Candies: The 50-Year Economic Goodwill Laboratory cover

See's Candies: The 50-Year Economic Goodwill Laboratory

Published in Subsidiaries / Service-Retailing
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See's Candies cost $25 million in 1972 and has since generated nearly $2.8 billion in cumulative pre-tax earnings on barely $65 million of invested capital. But its real return was intellectual: the laboratory where Buffett and Munger discovered economic goodwill, the concept that enabled Coca-Cola, GEICO, and every great investment that followed.



Berkshire's Third Airline Act: Buying SkyMiles, Not Seats cover

Berkshire's Third Airline Act: Buying SkyMiles, Not Seats

Published in Investments
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Berkshire's Q1 2026 13F shows a $2.65B position in Delta Air Lines — its first airline stake since the 2020 exit. The number is small; the substance isn't. Delta in 2026 isn't an airline so much as a loyalty franchise that flies planes, and three Berkshire airline acts over thirty-seven years trace an evolution in what "investing in airlines" even means.






Scott Fetzer at 40: The Textbook Buffett Acquisition cover

Scott Fetzer at 40: The Textbook Buffett Acquisition

Published in Subsidiaries / Manufacturing
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In early 1986, a one-paragraph letter to a Cleveland CEO bought Berkshire a $315 million conglomerate that would route more than a billion dollars back to Omaha in its first fifteen years. Forty years later, Scott Fetzer has been quietly absorbed into Marmon — but the archetype it established still defines what a textbook Buffett deal looks like.